Insights · Trend · SEO
How to measure if AI recommends your company — and what to do if it doesn't
The era of traditional SEO is evolving into GEO (Generative Engine Optimization), where presence in LLM responses is what matters. Our 60-query test revealed that AI might know your product but fail to link it to your brand, ceding ground to competitors. Here is what's changing and what you can do better.
What's changing right now
LLMs are not search engines but inference engines that build responses based on probability. In our study, DTL Digital appeared in only 7% of answers and only when asked by name — for categorical queries, AI promoted brands like Netguru or Delante. The biggest issue was the lack of association: AI knew our FlashAI engine but didn't know we created it.
What you can do better
Concretely, starting today
- Build a set of 50-100 categorical questions (e.g., 'who implements chatbots') that your clients actually ask, instead of just checking brand keywords.
- Test in two modes: 'Offline' (model memory) and 'Online' (with search enabled) to understand if the issue lies in training data or current SEO.
- Perform measurements in series — models are non-deterministic, so a single result is a statistical fluke; a trend only emerges after multiple runs.
- Analyze Share of Voice and cited domains: see who AI recommends instead of you and which sources (links) it cites in search mode.
Proof from our work
We know this problem first-hand: the measurement behind this article was run on our own brand, and the result was blunt — the models knew FlashAI but did not connect it to DTL. That is why we treat structured data and information architecture as part of the product, not an add-on: in ThinkCMS we render JSON-LD server-side, and every engine we build — FlashAI, ScaleTry, SymfoniX — names its creator unambiguously on the page. Measure first, then write. We made the same measurement free: check your own domain in our tool — same questions, same models, result in a minute.
Frequently asked questions
Can you guarantee the top spot in ChatGPT?
No, such a position doesn't exist. Responses are generated dynamically, and the priority is building brand authority so the model considers it the most probable solution to the user's problem.
Why doesn't AI link my product with my company?
This results from a lack of sufficient co-occurrences in authoritative sources. The solution is an AEO/GEO strategy focused on saturating the web with content that explicitly defines this relationship.
Check your AI visibility — free
Do not guess whether the models know you. We turned this measurement into a tool: enter your domain and in a minute you see how many AI answers mention you — and who gets recommended instead.
