Realizacja · Beauty / content portal
ChceBycPiekna.pl — a portal for women 20 years on, with new power
The return of a cult beauty portal from 2004 — but on an entirely new model: daily articles without a costly editorial team, a 24/7 AI consultant, Beauty Shorts and quizzes. The same goal as years ago, today's tools.
chcebycpiekna.pl →
The problem
A beauty portal from 2004 — once popular, today forgotten. Its readers had drifted away to Instagram and online magazines. The comeback required not only a new aesthetic, but an entirely different model: no costly team, yet fresh daily content and real services.
Scaling without a team
A premium magazine that runs every day
- Hundreds of articles across 11 categories, generated daily — 365 days a year
- A unique image for every piece — no stock clichés, optimised for Google from the start
- The portal runs without shifts, holidays or sick leave
- A model portable to other industries: finance, real estate, health
Beauty Shorts — the "coffee-break" format
Tips in 30 seconds
- Short tips instead of long articles — a quick dose of know-how
- Several different authors, each in her own style — something new every day
- Light reactions without logging in — click and read on
- All in Polish, written for the Polish reader
Beauty Club — quizzes, points, badges
App-like engagement
- Quizzes as addictive as in the old beauty magazines
- Points for activity, levels and badges to unlock
- A Quiz of the Week with bonus points
- The option to correct an answer — because nobody likes a misclick
20 years on, the same goal — to help women feel confident and beautiful. Only the tools have changed: today we do what once took an entire team.
Najczęstsze pytania
What content appears on the portal?
Hundreds of articles across 11 categories: beauty, fashion, health, diet and more — new every day, with unique images. Once a week there is an in-depth "Topic of the Week" for the more engaged readers.
How does the 24/7 AI consultant work?
It is a conversational system that remembers past chats, knows the user's preferences and allergies, and can analyse photos of her skin or hair. The first days are free, after which top-up packages are available.
Who can become a partner of the portal?
Clinics, cosmetic brands, beauty shops and event organisers — anyone who wants to reach Polish women interested in beauty, health and fashion. Mentions appear naturally, where they fit the article's topic, with no aggressive banners.
Have a content brand to revive?
We'll build a portal that produces valuable content and serves readers without a bloated editorial team — with an AI consultant included.
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